D.I.Y. America (1, 2, 3, 4) is an ambitious approach to show the values and perspectives skateboarding and doing things by yourself in general can teach you.

it is directed by aaron rose of beautiful losers fame. there are really good people speaking, but the documentation itself is produced by a subsidiary of wieden & kennedy, a major ad agency working for mainstream brands like nike, coca cola or levi’s. another sneaky effort of some ad agency to keep a fresh image?

i for myself gave up to explain the deeps of skateboarding a long time ago. it all comes down to this.